Who knew 365 days could pass by so fast?
This time last year, I decided to re-launch my beauty, fashion and lifestyle blog into a full service marketing agency. Something that may have looked extremely spontaneous, was an extremely strategic move for me. And honestly, it has been the best decision I’ve made. SInce launching last year, we have served 21 clients in the span of ONE YEAR. I still can’t believe it. We’ve helped to launch 3 businesses, 2 personal brands, 4 events, provided strategy for the relaunch of 2 businesses and more!
I’ve always had visions of being an entrepreneur. The word always stuck out to me the moment I learned what one was. After graduating from college and having a short stint in corporate America, my heart still yearned for this dream to own my own business. After being laid off, I decided there was no better time to chase after my dreams. And exactly a year ago, that’s precisely what happened.
Why A Marketing Agency
Last year, I received a few questions of why I decided to change my blog into a marketing agency. And I don’t have exactly one answer for that. The reason why it was so immediate? Because in December of 2016, I was laid off of my full time job. However, I had this dream to have a marketing agency for a few years but it didn’t seem as if it was possible. After being laid off, as I was in ‘limbo’. I told myself: Let me just put this crazy idea out there and see how it does. And to my surprise, within a week I had signed my first client! This, for me, was confirmation that the universe really does have your back. From there, the clients continued to roll in and I honestly feel so blessed to have clients that not only support me, but the vision for Roze Gold as well.
I’ve always had this dream of owning a marketing agency, because I am passionate about business ownership. Specifically for women and people of color. What may seem so easy to me, can be a hurdle for other people. Although our agency doesn’t plant the seed of what business you should own, we definitely help to nurture and grow it into something that you knew it could be all along.
Another reason why I started is because the ONE thing I’ve noticed that stops people from starting their business: FEAR. Roze Gold not only helps to market small business, we also give them the push that they’ve needed all along to not only get started, but to keep going. Once you hire a marketing agency, everything runs on full speed. I take pride in not being just ‘another marketing agency’, but an encourager and supporter for my clients as well.
Why Roze Gold?
You know, I actually miss having my own ‘blog’, where I can share my thoughts, ideas, events, etc. with you all (and I will be bringing one back eventually). However, I had already built a community that was adapt to hearing about beauty, fashion and lifestyle (as well as businesses in the spectrum), so this was the way for me to make my transition the smoothest.
Roze Gold to me celebrates uniqueness, being a light and true to yourself. Launched as a blog in May of 2015, we are actually celebrating 3 years of the brand. However, one year of being an official ‘business’. It’s always been important to me to have something that I can call my own. Roze Gold is truly my baby and I am so proud to see what she’s become.
What I’ve Learned
2017 was a milestone year for me. I made the most money I ever have in business. But how many people know, with more money comes more responsibility? This year forced me to focus on things such as delegating tasks to interns, budgeting money for business, as well as the dreaded time of paying taxes. Each day I learn something new and I can honestly say that I am getting better with time.
The one thing that I am excited about is how much more room for growth there is with this business. I work with clients in all different backgrounds, so not only do I have to learn about their specific industries, but also what marketing strategies work best for which. And let me tell you, nothing is ever the same. Working in marketing gives me a chance to always stay on my toes, to always learn (and TRY) something new. I get bored with mundane activities and I can honestly say that no day running Roze Gold has been the same.
Of course I can’t reveal everything at once! However, I will say a HUGE project we’ve been working on will roll out next month. If you’re either a small business or someone looking to monetize their social media pages, this was created with you in mind. Make sure you’re subscribed to our email list for updates.
One major thing we want to do moving in to year two is to begin highlighting smaller businesses in the Beauty, Fashion and Lifestyle arena. Starting next month, we will spotlight one small business and give them exposure to our audience. There are so many people out here doing dope things, who are not getting the recognition they deserve! If you’re interested in being featured, please send us an email at firstname.lastname@example.org.
Owning a business has its ups and downs. But when I tell you, it is SO worth it, words cannot even begin to describe. Having this idea and seeing it not only come to life, but growing as well is a feeling that I hope everyone gets to experience. Whether it be a business or a personal goal. I truly believe that the sky’s the limit and I have so much more to look forward with Roze Gold!
Cheers to one year down, with many, many more to go!